Managing Hybrid Marketing Systems

Managing Hybrid Marketing Systems In the article we read that companies create hybrid marketing systems by adding channels and communications methods. A company generally must reach new customers or segments to sustain growth. It usually supplements existing channels and methods with new ones designed to attract and develop new customers. This addition of new channels and methods create a hybrid marketing system. Hybrid systems are hard to manage.It is an important way to increase sales and decrease costs. For example, IBM and Apple started adding new channels and communications methods and by these IBM and Apple created hybrid marketing systems. Smart managers recognize the high risks of operating hybrid systems. A hybrid can be hard to manage. The result is the same whether the migration is from direct to indirect channels (such as IBM) or from indirect to direct channels (such as Apple).Hybrid Marketing Systems can offer substantial rewards. For example, if a company captures bene fits of a hybrid system with increased coverage, lower costs and customized approaches then that company will enjoy significant competitive advantage over rivals that cling to traditional ways. The need to contain costs is another powerful force behind the spread of hybrid systems when companies look for ways to reach customers that are more efficient than direct selling.At the heart of the problem of designing and managing hybrid systems is the fundamental question of what mix of channels and communication methods can be best to accomplish the assortment of tasks required to identify, sell and manage customers. The trick to designing and managing hybrid systems is to disaggregate demand-generation tasks both within and across marketing system. It recognizes that channels are not the basic building blocks of a marketing system but marketing tasks are. This analysis of tasks and channels will identify the hybrid’s basic components and permit managers to design and manage the s ystem effectively.A map of tasks and channels is called a hybrid grid. It can help managers make sense of their hybrid system. For example a hybrid grid can be used to illustrate graphically what happened at Write Line and what have happened differently. In seeking to build and manage hybrid system the companies must recognize and communicate the existence of conflict as the first and most important step. Maintaining order in a hybrid marketing system is a complex administrative challenge. An MSP system acts as the central nervous system that coordinates the channels and tasks of a hybrid system.

Rotten in the State of Denmark

Shakespeare’s â€Å"Hamlet† takes place during the Middle Ages in Denmark, though the play is written in the mindset of those living in the duration of the English Renaissance. Elizabethans strongly believed in order restoration in society or else chaos would ensue. In a manner of emphasizing the decay and corruption throughout the play, Shakespeare effectively utilizes figurative language and character development in order to support the concept that â€Å"There is something rotten in the state of Denmark. † The use of metaphors within the play by Shakespeare accentuates the deterioration in Denmark. Hamlet refers to humanity as the â€Å"quintessence of dust† (II, 2, 272). By making the comparison to dust, he proves that he believes humanity to have rotted, thus illustrating that the kingdom is decaying as its people are by a sense of morality and order. Hamlet continues on later in the play to state that â€Å"It will but skin and film the ulcerous place/While rank corruption, mining all within/Infects unseen† (III, 4, 147-148). This further establishes that Denmark is declining as the corruption spreads and is unchecked. Through the metaphorical comparisons, Shakespeare is able to indicate the decay within Denmark. Double entendre usage throughout â€Å"Hamlet† confirms the degeneration of the kingdom’s state. Hamlet makes reference to both the body and life in saying, â€Å"When we have shuffled off this mortal coil/Must give us pause† (III, 1, 66). He means both removing his human flesh and ending his everyday life, signifying the corruption in the kingdom as he wishes to find an easy way out of the troubled state that it is in. Later on, Hamlet mentions Polonius’ body is â€Å"at supper† and informs Claudius that â€Å"We fat all creatures else to fat us, and we fat ourselves for maggots†¦two dishes, but to one table† (IV, 3, 21-24). Supper means both that Polonius is at supper and that he is the supper. In this way, as maggots symbolize decay, it suggests that people fatten animals to feed upon; therefore, they fatten themselves for maggots and are all equal in death, as everyone is food for worms as the body deteriorates. The underlying notion of decomposition through double entendre insinuates that there is corruption within Denmark. Character development is another method in which Shakespeare indicates corrosion in Denmark. In terms of Ophelia, Hamlet describes her as a â€Å"dead dog† and states that â€Å"the sun breeds maggots in a dead dog† (II, 2, 178). By implying that Ophelia is a dead dog that breeds maggots, he indicates both that the sun rots a dead body and maggots feed within, as well as it is an aspersion to her character, since a â€Å"dead dog† is a â€Å"bitch. † Thus, Hamlet portrays the corruption in Ophelia’s character as he insinuates that she is a â€Å"bitch† by utilizing a term that symbolizes decomposition. Later on, Claudius states, â€Å"We have done but greenly/In a hugger-mugger to inter him; poor Ophelia/Divided from herself and her fair judgment† (IV, 5, 82-84). This suggests that Ophelia’s mental state is compromised due to the secrecy of her father’s death, further reinstating that the kingdom is corrupted. The alteration of Ophelia’s character and deterioration of her mental state represents the dwindling of the state of Denmark. The entirety of â€Å"Hamlet† epitomizes Renaissance England society by stressing the notion that without order, chaos will ensue. Shakespeare signifies the mentality of Elizabethans throughout the play through his use of figurative language and character development in order to substantiate that there is, in fact, â€Å"something rotten in the state of Denmark. †

Biofilms Essay Example | Topics and Well Written Essays - 1250 words

Biofilms - Essay Example During the attachment, the initial colonists, characterized by weak van der Waals forces adhere to the surface which would anchor themselves permanently using adhesion molecules for instance pili, if not separated (Allison 29). The first colonists enhance the arrival of other cells through diverse adhesion hence building complex matrix that holds the biofilms together. Due to the weak van der Waals forces, not all the cells are able to attach themselves to the surface (Romeo 17). Others would anchor themselves to other colonists or the matrix; once the process of colonization has commenced biofilms grows and expands through combination of both cell recruitment and division (Wooldridge 41). The biofilms thrives in solid substrates exposed to/ or submerged in aqueous solution. However, there are many species of archaea and bacteria living in the matrix of excreted compounds of polymeric nature. Through the matrix is for facilitating communication among the cells and protecting them through physical and chemical signals (Brogden 12). However, some biofilms are characterized by water channels that assist in distribution of nutrients and signaling the molecules contained. The matrix formed it strong enough that in some cases, it would make the biofilms fossilize (Romeo 22). One of the common examples of biofilms is dental plaque; which is formed when the biofilms coating that builds up and turns teeth yellowish that when not removed regularly would cause dental caries. Some examples include archea, bacteria, fungi, filamentous and single cell algae diatoms, and protozoa (Brogden 28). Microbial biofilms lead to equipment damage, medical infection, energy losses and product contamination. They can cause infection of artificial heart as the colonization may present dire need for amputation or additional operations of it may

Morrisons Bandar Essay Example | Topics and Well Written Essays - 750 words

Morrisons Bandar - Essay Example Another thing is that Morrison’s property, equipment and plant assets value is approximately equivalent to 7.5 billion pounds. The value is higher compared to the capitalization of its current market. Morrison’s supermarket debt compared to the equity ratio is 19% that is regarded as lowest in the firm. As much as the profits prior taxes are above by 45% to around 449 million pounds implicate a growth that is positive which it enjoys. The firm was named the year’s retailer in 2008 award, which enhanced friendliness of the firm. It is the United Kingdom’s great strength and Safeway acquirer of many years back has made it boost its current form. It has been of a better value particularly on deals of BOGOF. The company has also vested on the value in each and every stock of it. Weaknesses Firstly, the company has got no Internet business of home shopping compared to other arch rivals like Sainsbury, Tesco and Asda (Thompson & Martin, 2010). The situation can drag the company to a late stage because electronic commerce is a business that is ever growing. It also provides customers with convenience and potentiality to get into the markets from an international view. Another weakness facing this firm is that there is an absence of the scheme dealing with loyalty card that has been used by its competitors to trace the trends of consumers and provide discounts to customers. Moreover, dissimilar to its competitors, it does not provide its customers with food deals that are meaningful. It also does not have a public face that is recognised unlike its competitors like Sainsbury known by Jamie Oliver, Ice Land by Keri Katona, and Asda by Paul Whitehouse and Tesco by numerous celebrities. In addition, they are not sure of where to follow business-wise. Of their latest ads, some have portrayed the company as Waitrose as they have executed the same way as M&S with their main aim on food. An attempt to push the brand with a short period of time is h ard given one trial. This is because their stores’ posters that are situated externally communicate BOGOF deals than the quality of food. Opportunities There are obvious opportunities that have been prevailing right back down the years and have been cracked. For instance, source marketing with organic, schools, food labelling, recycling and local produce. There is always reasoning that supermarkets apply strict measures on suppliers, thereby creating a connection with workers of those suppliers and making their live better could produce committed shoppers. This, in turn, would create good public relations. This company could also take into consideration revival of the junk for schools. Making it as an offer but rather generate points count than other in case they origin is of healthy products. Threats Tesco has held the advantage to jump on the prices of this company. Meanwhile, the company’s focus is on the ball of indulgent food. The new ad by Tesco talks on how the company has 3024 merchandisers that are cheaper compared to Morrisons. The calculation of the action puts Morrisons at risk. This is because the company is burdened with the task to protect its price and concurrently continue with the task of pushing the angle of its food quality. Solutions to Improve Morrison’s Plc. The first step that the company should consider is the suitability of organic growth. This move is acceptable with the growth objectives of the company, and it will enable Morrisons to guard its USP. The move also reduces risks as it is the main business. The approach can be a conservative means in a way that the company fails on growth opportunity via market development or NDP or feasibility diversification. Another option that should be brought on board is growth via acquisition sustainability.

Diffusion and Osmosis Lab Report Example | Topics and Well Written Essays - 2500 words

Diffusion and Osmosis - Lab Report Example The cell and its extracellular environments are fluid in that concentrations of substances dissolved in it vary. Depending on varying concentration of the substances dissolved in water, be it extracellular or intracellular, dissolved substances or water move from one compartment to another directed by physical principles of gradients. To accomplish this, the cell utilizes the processes of osmosis and diffusion as appropriate. These phenomena can be visualized outside the cell by simulating these in vitro. Since cell membrane is a semipermeable membrane and exchanges occur through this, these experiments must utilize a construct of the semipermeable membrane that can be made with a commercially available dialysis tubing and bag. These membranes have microscopic pores through which small molecules like water can pass, but larger molecules, such as sugar cannot pass through them. Thus through this molecular net, solutions of different solute concentrations can be observed to pass in a m easurable fashion. This experiment has been designed to prove the hypothesis of the mechanisms of osmosis and diffusion through such a semipermeable membrane. Diffusion is defined as the movement of molecules from a site of higher concentration to that of a lower concentration. Technically speaking, this difference in concentration creates a concentration gradient, and the steepness of the gradient determines the rate of diffusion. In an attempt to find out the reason as to why it occurs, it can be attributed to a great deal of space between the molecules of all substances that are candidates for diffusion. Liquids have moderate intermolecular space. Moreover, all molecules are in a state of constant random movement so that they collide and intermingle. It is expected that in solids diffusion would occur slowly for tight packing of the molecules. Liquids and gases would diffuse freely because their molecules are spaced widely. Thus, it can be stated that any solute will tend to uniformly occupy the entire space available to it. This movement, known as diffusion, is due to the spontaneous Brownian random movement that all molecules experie nce. The net result of diffusion is the movement of substances according to their difference in concentrations, from regions of high concentration to regions of low concentration. Diffusion is an effective way for substances to move short distances. Diffusion across a membrane has no preferential direction; it can occur from the outside of the cell toward the inside or from the inside of the cell toward the outside. It is however determined the extend of permeability through a membrane, which in the case of a living cell is the protein-lipid-protein plasma membrane, and therefore, diffusion across the membrane usually implies that the diffusing solute enters the lipid bilayer to cross it, the solute's solubility in a lipid solvent compared with its solubility in water is important in determining its permeability through it. Hydrophilic substances, such as ions and sugars, do not interact well with the lipid component of the membrane, hence would diffuse across the membrane more slow ly. This is, however, not applicable in physical membrane such as a dialysis membrane (Campbell NA, Reece JB, Mitchell LG., 1999). If equal volumes of pure water and a strong sugar solution are taken, the pure water will have more water molecules and would have higher water concentration that a sugar

Deviant Behaviors Research Paper Example | Topics and Well Written Essays - 1500 words

Deviant Behaviors - Research Paper Example Deviant behaviors involve the process by which conditions, actions, and or beliefs are viewed as deviant by others. Others, like copyright infringement, may not be considered as deviant. While acts of racism may attract negative reactions in some societies, it may not do so in other societies. Conditions, such as dwarfism, facial deformities or obesity, may cause individuals to be treated badly depending on the societal beliefs (Humphrey, 2006). Social assimilation is the connection to institutions and groups while social ruling is obedience to values and norms in a particular community. The ones highly incorporated fall under the group of selflessness while those who are not extremely incorporated are considered egoistic. Likewise, the regulated ones are considered in the category of fatalism and tolerable ones are in the category of anomie (Humphrey, 2006). Altruistic suicide (demise for the superior of the assembly), egocentric suicide (fall of the elimination of the acceptable connection with other people), anomic (fatality because of confusing of self-interest and norms of the society) are caused by limits (Flick, 2011). Robert K. Merton described deviant behavior by defining the objectives in his theory of anomie. He stated that anomie is defying of social norms. He also defines anomie as a condition where social goals and legitimacy are significant in communication. He explained that one’s reaction to the society were useful in considering deviance. Purposely, he studied combined action as provoked by frustration, strain, or stress in a body of people who arise from a detachment amid the goals of the society and the commonly used means to attain that goal. Usually, non-custom group deeds (rebellion, rioting etc.) are reflected on financial constrains. The two scopes dictate the revision to society depending on the cultural

Leadership and HRM Essay Example | Topics and Well Written Essays - 3000 words

Leadership and HRM - Essay Example Deregulation in many of the European countries have led to less collective arrangement for employees and more employee benefits at an organizational level . Most of the recognized organizations all over the globe have: (Rioux, Bernthal, Wellins,) `Best Practices` within an organization has often been linked to the Human Resource system that is being adopted by any particular organization. Human resource systems refer to the electronic tools that are used to assess and perform HR related information and functions respectively. Human resource system enables the HR staff to execute all the HR related activities such as personnel actions and job announcements. Marriot International has adopted various innovative HR practices which has earned it the reputation of â€Å"the best place to work† in the hospitality industry. Marriot`s spirit to serve has in fact guided its various HR initiatives. The company has reaped several benefits because of its employee friendly HR practices. J. William Marriot had set `The Hot Shoppe` in Washington in 1927 where hot food was served along with root bear. In 1937 Hot Shoppes ventured into airline catering services at Washington Airport. Over the next three decades Hot Shoppes diversified its business into many other service management sectors and in 1967, its name was changed to Marriott Corporation. In 1982, Marriot acquired Host International and became the largest operator of airport terminal food, beverage and merchandise facilities in the US. With the acquisition of Saga Corporation in 1986, Marriot became the largest food management company in the US. Marriot has also diversified into moderate price segments of hotels under the brand name of `Courtyard`. Today Marriot is a product of the metamorphosis that began fifteen years ago. Five major trends that can define the organisation are: Marriot has always been known for the

Strategic human resource management -2.2 Essay Example | Topics and Well Written Essays - 1000 words

Strategic human resource management -2.2 - Essay Example This orientation is important as it may be reflected in the training, socialization and attitude of the new employee affecting the performance of the organisation. The goal of Natural Knibbles is to create a company that provides attractive place to work, helps employees to fully utilise their potential  and  offer  secure,  long-term  employment  (Stone,  2008,  p.375).  The orientation program helps in portraying this image of the company. First, the orientation program provides a complete description of the environment and culture at Natural Knibbles. Second, important information related to the job such as responsibilities and duties is explained providing on-the-job training to the new employees under a process called ‘buddy system with experienced employees. Thus, the orientation program allows the new employees to explore their skills and abilities in a new environment which adds to the value and growth of the employees. What forms of training and devel opment do you believe would have been beneficial to (a) Kane (b) Lisa following their initial experiences at Natural Knibbles? According to Nankervis et al. (2011), the aim of training is to provide or maintain effective job level performance to achieve goals of organisation as well as personal. Given that Lisa and Kane were new entrants in the organisation, on-the-job training was a good decision but the way it was carried out was not at all progressive to them or the organisation. Continuous changing the roles was not beneficial for them as they could not adjust and fully understand any role or position. Since Lisa had TAFE training, she had a better understanding of the organisation’s processes which allowed her to excel in on-the-job training making it the best training and development option for her. On-the-job training as argued by Nankervis et al. (2011) develops practical work experiences and helps in building relations with the peers if the employee is a new entrant. In case of Kane, he did not possess any TAFE qualifications and worked in large company did not have any experience in working with a small family oriented company. Off-the-job training would have been a better option for him, which could have consisted of e-learning, simulation training or conference or classroom training (Nankervis et al. 2011). On-the-job training created confusion for him causing the peers to provide negative comments on his performance. What are the advantages and disadvantages of peer evaluation, and why would Natural Knibbles choose this approach as part of its performance management process? The performance management process needs to begin by taking in to consideration the strategic plan of organisation and penetrate every level of organisation to reach every employee (Nankervis et al. 2011). One such performance management process is peer evaluation. Peer evaluation has many advantages foremost being that the peers can relate well with the employee who is being evaluated. Peers, because work together, have the ability to evaluate the person whether he/she is doing well in the activity as others. Peers reviews can improve the quality of the work and performance of the employees as they can learn from each other. Because of the peer evaluation, company can also improve the performance management process if it seems that this performance measure is not providing a complete evaluation of the employee’

Mlb monopoly market structure Essay Example for Free

Mlb monopoly market structure Essay Major League Baseball (â€Å"MLB†) is the only American Industry that is a self-regulating monopoly exempt from anti-trust law. In 1922, there was the U. S. Supreme Court Case of Federal Baseball Club v. National League and the judge unanimously decided that the Sherman Antitrust Act was not applicable to MLB and could therefore regulate as a monopoly. Furthermore, this decision was later reaffirmed in 1952 and 1972 in two different U. S. Supreme Court cases. This antitrust exemption has given increased monopolistic power to the MLB organization. MLB Monopolistic Characteristics Monopoly is defined as â€Å"A market structure in which there is only a single seller of a good, service, or resource. In antitrust law, a dominant firm that accounts for a very high percentage of total sales within a particular market. † The following characteristics that label the MLB as a Monopoly are the following: (a) one unique firm/product (i. e. , no other industry like the MLB and it’s impossible to duplicate); (b) absence of competition (i. e. , granted from anti-trust laws); (c) profit maximization (i. e. , attendance increasing even as prices increasing); (d). â€Å"Price Makers† (i. e. , control price and possible price discrimination); and (e) impenetrable barriers of entry into market (i. e. , highly unlikely to enter into industry). MLB Controlling Powers Major League Baseball and specifically their team owners can raise ticket and concession prices whenever they want to increase profits. For example, less desirable stadium seats are much lower in price than â€Å"good† seats. The MLB also sets prices based on team location. For example, I know first-hand that prices for the New York Yankees are much higher than those for the Chicago White Sox. In addition to controlling prices, MLB also controls output. They set the season schedule at 162 games with half of those being home games. Since there are limited amounts of homes games owners know that they can keep increasing prices for tickets and concession stands. Conclusion Major League Baseball’s ability to control prices, set extreme difficulty on barriers of entry and to eliminate competition definitely identifies them as a Monopoly market structure. Furthermore their use of pricing strategies, which include setting ticket prices according to the view of the field, discount group pricing for lower attended weekday games and games against lesser teams, discounts for seniors/students/military, increased prices for suites and luxury boxes, and parking priced depending on location to stadium (i. e. , closer parking to stadium is more expensive). However, even with all of these increasing prices and price controls the MLB continues to set attendance records each and every year. I personally love Major League Baseball and I’m willing to pay any prices when I want to go to the ballpark and watch a game. Bibliography/References Haupert, Michael, edit by Robert Whaples. (2007, December 3). The Economic History of Major League Baseball. Retrieved September 26,2011, from EH. Net Encyclopedia Web site: http://eh. net/encyclopedia/article/haupert. mlb McConnell, Campbell R. Economics, 19th Edition. McGraw-Hill Learning Solutions, 2012. p. G-18.

First Opium War Essay Example for Free

First Opium War Essay In 1899, right after the First Opium War, China was under the control of European powers and Japan, Qing Dynasty was so weak that hardly could defeat these powers. Each of these powers found out that China was a country which owned variety of resource. Therefore, all of them wanted to trade with China to earn more benefit and robbed various parts of coastal places, unfold Chinese territorial and Administrative integrity and would not interfere with the free use of the treaty ports within their spheres of inference in China. John Hay, the private secretary to Abraham Lincoln, the person who proposed the Open Door Policy. At that time, the United States was just finished the invasion of Philippine with Spanish and turned to China. They also had great interest in China and found out that China was the biggest market in the whole world. The Open Door Policy was declared base on this situation. Hay said,â€Å"Earnestly desirous to remove any cause of irritation and to ensure at the same time to the commerce of all nations in Chinashall enjoy perfect equality of treatment for their commerce and navigation within such spheres.† The purpose of writing the document was to reduce the power countries had gained from their spheres of influence. The United States had no spheres of influence in China because it had just recently taken interest in Asia. Therefore, John Hay sought to prevent other countries from having more power than the United States. Each power claimed exclusive privileges of investment, and other powers seek to monopolize the trade as well. As the Open Door Policy took into action, each power should have to follow the rule 1. Each great power should maintain free access to a treaty port or to any other vested interest within its sphere. 2. Only the Chinese government should collect taxes on trade. 3. No great power having a sphere should be granted exemptions from paying harbor dues or railroad charges. This policy which showed above has obviously changed both China and the United States. From the United States, they found the biggest market in the whole world which is China. Before America was unable to trade with China and didn’t have time to care about China. No later than they defeated Spain in Philippine. They turned their sight to China, a huge market for trade which had been untapped and allowed America to gain a financial foothold in China. This decision can give them earn the most benefit. United States became China’s largest partner. Therefore, although the tax they need to pay was as the same as all the other powers, they occupied the most market of China, which means they were the largest earner between China and European power. By the way, it was the first time for the United States to expend their market to Asia. It has laid a good foundation for the commercial intercourse between America and China several decades later. On the other hand, this policy has changed China a lot, even much more than America. During that period China was nominally controlled by Qing Dynasty, but actually almost half land of China was invaded by foreign country and divided by France, German, British, Italy, Russia, Japan, and the United States, we call these eight countries as Eight-Power Alliance. Anyway, China was a country with half colonization and half feudalism. Each power was interested in the huge benefit in China. But they all had a fear with others. None of them dared to become the first. As the Open Door Policy proposed by America, the entire problem has been solved. Everyone got the same right to trade with China and had to pay the tax. It looks like everyone received what they want except China. However, just the opposite, China has occupied a huge change during this period. First, it has increased the trade of China and help to develop the economics of China. After the First Opium War, that was the weakest period of China. Drug has poisoned this huge country suffer from paining. Open Door Policy gave China a chance to develop them. Second, this policy gave China to advocate an impartial system of taxation set up a system of equal trading rights, which also helped to prevent European Power and Japan divided China into separate colonies, also intended to lower taxes and gave America an equal chance to trade with China. Third, the United States was the biggest partner effectively stopped countries from colonizing China; this helped to keep China a united, sovereign nation. In recent years, China has developed much faster than before. In 1978, the president Deng Xiaoping took office, China formally cooperated with America. It can be said as America helped to increase China’s economic. The development of trade gives both China and America pretty much benefit. Finally, the Open Door Policy is the most important policy during the whole that period. Without that policy, maybe China would be divided into several parts. Open Door Policy give America more benefit, but actually the biggest earner is China.

Diversity And Equality In The Workplace Social Work Essay

Diversity And Equality In The Workplace Social Work Essay The workplace is forever changing. With the number of working women rising steadily for decades and the average age of the workforce increasing (BBC News 2008), it is more diverse than ever. Managing diversity and equality in the workplace is an important managerial competency. Treating people equally is essential to being an effective and successful organisation. In respect of the many different dimensions in which people differ, whether by age, gender, race, religion, disability, or sexual orientation, organisations have a responsibility to proactively promote equality throughout their establishment. Within these organisations employees still face many challenges and experience aspects of inequality and discrimination. These issues in their respective organisations are a hindrance that prevent progression and success and can cause the career development of employees to suffer. Discrimination can come in many forms, however, the key factor that will be focused on regarding discrimin ation is the glass ceiling and the negative effects it has on women and their career development. In this essay, the term glass ceiling will be defined, reasons explaining how and why women are likely to encounter the glass ceiling will be discussed and concepts such as the Queen Bee Syndrome, gender pay gap and gender ideology will be explored. The essay will then examine the measures Human Resources practitioners can take to address the problems of inequality encountered by women. For women in the workplace, the struggle to climb the corporate ladder and reach the top seems out of reach because of the glass ceiling. The theory known as the glass ceiling is defined as artificial barriers based on attitudinal or organisational bias that prevent qualified individuals from advancing to positions of power offering higher salaries and more responsibility and authority (International Encyclopedia of the Social Sciences, 2008). It has been known that women experience significant levels of frustration at every stage due to the barriers of progression even though the promotional roles are within sight and ability. Flanders (1994) suggests that the reason the barrier of the glass ceiling exists and is exerted upon women is because of societys attitude, prejudice towards women and the preconceived idea that the workplace and managerial position are all male based. There are various ways in which women can experience the glass ceiling with also a vast amount of evidence to support this. The gender pay gap is the most commonly used example to demonstrate the inequality between men and women. The pay gap is defined as the shortfall between how much men earn and how much women earn (Padavic Reskin, 2002, p121). Comparing hourly pay of men and women, based on the mean earnings, the 2009 figures stated that womens hourly pay was 16.4% less than men for full time employees and 13.2% for part time employees, in comparison to the 2008 figures of 17.4% and 15.2% respectively (Office for National Statistics, 2010), but the figures still stand as a high percentage. Although the Equal Pay Act (1970) was introduced which makes it unlawful for employers to discriminate between men and women in their pay and conditions when they are doing the same or similar work, work rated as equivalent, or work of equal value (Government Equalities Office, 2010), women in the workforce still continue to earn considerably less than their male counterparts. The pay gap is most certainly of concern in the finance sector, despite women and men making up equal proportions of the employees, women earn significantly less than their male colleagues, when investigated by the commission of equality and human rights (2010), the results were startling, the inquiry found that on average women earn 55% less than men in their annual salaries, this figure compared to the average pay gap was significantly higher. The vast difference in the pay gap shows that the inequality between men and women is still present and is an area in the workplace where there is cause for concern. For those that have shattered the glass ceiling and have reached senior management positions, they have not been affected by what is known as blocked promotion. Women on all levels face blockages and find it hard to move up the corporate ladder. Davidson and Cooper (1992) state that currently promotions are based on the ability to be mobile and relocate to different sites if necessary. It is also stated that The state of existing marital relationships and the tendency of most organisations to promote by job transfer therefore make it extremely difficult for women to advance their careers very far (Davidson and Cooper, 1992). Sex inequality and a sex-gender hierarchy have been formed on the basis of societys treatment towards the sexes in which men are favoured over women (Padavic Reskin, 2002). It is this concept in which society has formed preconceptions that the mans occupation is superior to the womans. Therefore it would seem that a decision as grand as relocation would not take place on the basis of the promotion of a woman. Women are also associated with the characteristic of being submissive; this in turn would also be a contributing factor to women being less likely to relocate with their family for work in comparison to men. With the glass ceiling, gender pay gap and societys stereotypes, women in the workplace already face many challenges of inequality and discrimination. Now theres a major, and somewhat unexpected, addition to the list known as the female boss, who exhibits the Queen Bee Syndrome. The Queen Bee Syndrome occurs when women in managerial positions discriminate against other women, most often to do with their own insecurities and feeling threatened, this syndrome may sometimes be as important as sexism in holding back womens careers (Dobson Iredale, 2006). It is natural for women to feel threatened by other women which would result in defences being raised. Poe Courter (1994) demonstrate how women managers are not always sympathetic in regards to other women, in a study of 2,405 pregnancy-discrimination lawsuits in Ohio between 1985 and 1990, researchers found that 36% of the supervisors who refused to hire pregnant women or let them return to work were women (Poe Courter. 1994, p5). Fo r women to overcome the glass ceiling the Queen Bee Syndrome needs to be eradicated. Davidson Cooper (1992) explains how in their findings, the Queen Bee Syndrome is a type of behaviour that is not exhibited in all women, and there are those that have asserted to make efforts to help other women. Eradication of this syndrome will only take place when the women that are in a position to exert this behaviour have assurance that their role is not under threat. This in turn will eliminate all areas of insecurities and subsequently the behaviour that follows. Sex stereotypes are the most common reason why woman face discrimination and encounter the glass ceiling. These stereotypes are socially shared beliefs that link sexes with attributes and skills and are a part of gender ideology (Padavic and Reskin, 2002). The commission for equality and human rights (2010) states that employers still have stereotypical views of what is defined as womens work and mens work. This evidently can be developed and transcended into the recruitment and selection process of a specific job role and discrimination can take place. These constant stereotypes generate a close identification between men and management (McTavish Miller, 2006). It is argued that management is a sex typed occupation and there is a high ratio of men already in management roles due to the attributes needed for management closely linked with the characteristics of men (Kakabadse, Bank Vinnicombe, 2005). Stereotypical ideas in relation to the workforce and management suggest why there is occupational segregation in the workplace and why men are in the senior managerial positions and why women encounter the glass ceiling. The theory of gender ideology uses a set of shared assumptions about the way sexes are to behaviour and certain norms and characteristics associated with those sexes to explain why women face inequality and the glass ceiling in the workplace (Padavic and Reskin, 2002). This ideology limits womens employment options as they may be deemed unsuitable for certain roles. Padavic and Reskin (2002) then lead on to discuss how this ideology leads to physical segregation which keeps women close to the home and away from the workforce. This largely relates to societys presumptions of men being socially accepted as breadwinners in the family. Throughout history a patriarchal social system, in which men have authority over women has prevailed (Powell Graves, 2003). It was in the nineteenth century based on this social system that the concept of the family wage theory was introduced. The theory was an objective adopted by male trade unionists at the turn of the nineteenth century in their fight for improved wages based on the argument that a wage should be sufficient to maintain a family (A dictionary for Sociology, 2008). Nowadays it is often cited as a factor in explanations of womens disadvantaged position in the workplace (A dictionary for Sociology, 2008). The patriarchal system and the theory of family wage have instilled expectations that men are the breadwinners and providers for their family and women are inferior to men. This has developed over time and has contributed to why women face the glass ceiling in the workplace. The role of Human Resource practitioners is a difficult one; they face the role of addressing inequality by implementing ways to resolve the issue. It is clear that strategies and solutions need to be put in place to address the issue. A clear issue that surrounds women is family and the ability to care for the family. The appointment and retention of family friendly working practices is significant in resolving this issue. Organisations are beginning to provide onsite day care centres and nurseries for employees children (Davison Cooper, 1992). This needs to expand to further organisations and establishments. Flexible working patterns need to be put in place to accommodate employees family patterns. Flexitime is an example of this in which parents and careers can meet the needs associated with their childs education (Davison Cooper, 1992). The Commission for Equality and human rights (2010) welcomes the Governments proposals for the regulations on Additional Paternity Leave (APL).   The Commission believes that implementation of APL would provide more choice for parents in childcare responsibilities and a more equitable sharing of leave entitlements. The recruitment and selection process should be designed to find the most suitable candidate for the role, regardless of gender (Commission for equality and human rights, 2010). Human Resources practitioners need to enforce this regulation. Women receive less training then men, subsequently employers may discriminate on that basis (Flanders, 1994). Therefore human resource practitioners should allow men and women in the same role to receive the same amount of training. The government are also taking steps in order to address inequality. The equality bill which received royal assent and formally became the Equality Act was passed in April 2010. The Equality Act states that if a company has 250 or more employees they may have to publish the differences between the pay of men and women (Government Equalities Office, 2010). This encourages companies to oblige by the Equal Pay Act (1970), and avoid the gender discrimination becoming public knowledge. The Government Equalities Office (2010) also state that jobs are allowed to be aimed at certain groups e.g. women in order to build a more diverse workforce. This means jobs that women are underrepresented in can aim to employ more women under this act and thus create a more equal workforce. The government also introduced in 2004, the 10 year childcare strategy, in which one of the key themes was a greater choice in how parents can balance their family life and work commitments, a suggestion that was propos ed was enhanced parental leave in both maternal and paternal leave (Department for children, schools and families, 2009). This strategy would help women considerably in balancing work and family life and would allow them to still pursue a career without fear of family concerns. The implementation of these government schemes in the workplace by Human Resource practitioners could significantly reduce inequality for women. There are many factors to suggest reasons for why women face the glass ceiling, discrimination and inequality, some of which would include stereotyping, prejudice and preconceived ideas. There have been developments in reducing inequality in the workforce and career progression for women but nevertheless further action still needs to be taken. For those that have not shattered the glass ceiling, they continue to face challenges and obstacles in the workplace. Only with the change of societys preconceptions and subsequent actions, will the workplace fully change for women and their career progression. If inequality is to be eliminated and the glass ceiling overcome, societys stereotypes need to be a historical concept. As of now there is still a need to raise awareness of the inequality still present in the workplace and address the problems associated with inequality and to encourage organisations to manage diversity and equality effectively and successfully.

Hemingways Hills Like White El :: essays research papers

“Hills Like White Elephants,'; by Ernest Hemingway   Ã‚  Ã‚  Ã‚  Ã‚  In Ernest Hemingway’s “Hills Like White Elephants,'; the two main characters, Jig and the unnamed American man, are at a train station in Spain trying to decide whether or not they (actually just Jig) should go through with an abortion. The first time I read the story it wasn’t very clear to me what type of an operation it was that they were talking about. Hemingway doesn’t really spell it out for the reader. After reading the questions at the end of the text and reading over the story again I realized that the operation they were talking about was in fact an abortion. Although Hemingway provides very little information about the character’s situation or their pasts, the use of symbolism in the character’s dialogue throughout the story makes it a whole lot easier to understand.   Ã‚  Ã‚  Ã‚  Ã‚  The only thing I really noticed the first time I read the story was the tension between the two main characters throughout the story. In the first dialogue, there seems to be some tension between Jig and the American man. They speak to each other in short sentences and Jig starts getting sarcastic with her male companion (Hemingway doesn’t state whether they are married) when he says that he’s never seen white elephants. At first impression, seems like the lady is the antagonist. For most of the beginning of the story all they talk about is drinks. At one point Jig says “That’s all we do, isn’t it—look at things and try new drinks?';(445) These people must have a pretty meaningless relationship if that’s all they do. Even after they’re done talking about having the operation on page 446, they go back to more drinking.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The whole dialogue about the operation made me question the American man’s love for Jig. Was he sincere? At first he’s convincing her that the operation is simple and how “it'; is the only thing that has made them unhappy. One can tell that Jig doesn’t really want to go through with the operation by the way she talks. She asks him, “And if I do it you’ll be happy and things will be like they used to be and you’ll love me?'; It sounds like she really doesn’t think that he’ll love her if she does have the kid. It also sounds like he isn’t really concerned about her safety either.

Negotiating Identity: The Frontier in Moby-Dick, by Herman Melville :: Moby Dick Essays

Written during a period of American history characterized by great expansionism, Herman Melville's Moby-Dick may be read as a reflection upon both the rapidly changing geographical frontiers of America, and the accompanying shift of social, political, religious and cultural boundaries. The Pequod's world is governed by laws other than those of the American mainland. Figuratively situated at the frontier of the New World, the ship evokes the mythic American pioneer with the independent spirit, aggression and courage to wrench a nation from the wilderness. Melville lays out a version of the frontier myth that sees redefinition of national identity in terms of man confronting his other, reaffirming the self, and - through Ishmael's survival and narration - returning to civilization having defined what he is not.. Captain Ahab and his obsessive quest for the white whale symbolize in its most extreme form, an American desire to face the wild unknown and to promote national ascendancy thro ugh the confrontation. This paper will examine the seductive but limited conditions under which claims to define American-ness are able to be made in Moby-Dick, through interrogating the way in which the crew's desires are subsumed into Ahab's private vendetta. The notion of the frontier as a place of infinite possibility, where power relations are renegotiated, even as are geographical limits, goes some way towards explaining why, despite Ahab's disregard for his men's well-being, they agree to follow him down his tragic path. Both the license that Ahab's position gives him to compel them into action, and his ability to tap the crew's own belief in the power of the mythical American capacity for self-reinvention, indicate the potential for unbridled violence in the search for the self. Crucially, this highlights the discrepancy between America's claims of its own democracy, liberty and equality, and its national enthusiasm for imperialist conquest and its tolerance of slavery. The pervasiveness of the mythological connection between American self-invention and aggression, is underlined by Slotkin in his claim that the first colonists saw in America an opportunity to regenerate their fortunes, their spirits, and the power of their church and nation; but the means to that regeneration ultimately became the means of violence, and the myth of regeneration through violence became the structuring metaphor of the American experience. (Slotkin, 5) Renowned for the risk it involved, and for the physical demands it made on the sailors, whaling invites many comparisons with both the pioneer's intrepid conquest of the western wilderness, and the march of soldiers into war.

Coca Cola’s Water Neutrality Initiative

Coca-Cola’s Water Neutrality Initiative 1. The public issue that the Coca-Cola Company was facing is this case was its impact on its water use in local communities. The company was depleting local water reserves and introducing dangerous levels of pesticides in its products in and around its global plants. I feel that the nonmarket stakeholders were the ones most concerned by this public issue in the beginning. The global leaders (government) understood that the depletion of the world’s water resources could have a profound effect on the world in the near future.The water shortage also had an effect on the rise in food prices, regional conflicts, and disease. This in turn caused concern in another nonmarket group the general public. The general public are on the front lines in these circumstances, especially in third world countries where there is little corporate regulation and law. Because Coca-Cola is a World Wide conglomerate the global leaders and the general publi c expect the company to lead the way in terms of corporate social responsibility.I feel that in the beginning of this issue that Coca-Cola was primarily interested in facilitating the needs of their market shareholders. However once the global leaders and general public began to take notice they soon began to sway their views in terms of more efficient and effective methods to resolve their water issues to satisfy both the market shareholders and the nonmarket shareholders. 2. I feel that the geophysical environment and the political environment are the two strategic radar screens that stand out in this particular case.The physical environment affects the behavior and development of the people, both children and adults, who live and work in it. The quality of the physical space and materials provided affects the level of involvement of the children and the quality of interaction between adults and children. Coca-Cola definitely had disrupted the water resources of the local communit ies where they conduct their packaging and manufacturing.The TCCC managers should be concerned with these public issues and increase their environmental intelligence. The political environment is the other strategic radar screen that stands out to me. Differences in laws and policies from one regional government to another can mean that doing business can be easy in one part of a country and a nightmare in another. It may even be advisable for the TCCC to relocate all or part of its business operations to eliminate the negative effects of political hostility.This falls under the TCCC’s strategic management ability to institute some type of issue management to correct the water problems they face. 3. Issue management involves anticipating trends, responding to challenging events, engaging critical stakeholders; managers are responsible for managing strategic matters that affecting their organization. In the life cycle of any project, there will almost always be unexpected prob lems and questions that arise. Most issues are, by their nature, unexpected, managers need to deal with them quickly and effectively.The first thing that TCCC must do in the management life cycle process is determine the issue or event (internal/external), that if it continues will have a significant effect on the functioning or performance of their organization or on its future interest or what is causing a gap between their corporate practices and stakeholder expectations. Next management needs to analyze the issue by seeing if these gaps lead to a contestable point of difference, the resolution of which can have important consequences for their organization.Next management should frame the issue, specify decision factors, identify environmental forces by scanning and monitoring, develop alternate scenarios, and decide implications or recommend actions. Taking action is the next step in the issue management life cycle process. Barriers to effective issues management are the lack o f clear objectives, and unwillingness or inability to act Issues management is a process with achieved results. The scanning, monitoring, prioritization and strategic decision-making steps have no value unless action is taken toward achieving specific and measurable objectives.Finally, is the evaluation process of the management life cycle. Clear and measureable objectives need to be set and defined. The TCCC management needs to find the tools that best fit the set objectives. Tools such as surveys and interviews, as well as behavioral measures such as purchasing decisions, may all be necessary to evaluate the objectives laid out for the plan to succeed. I can definitely identify that TCCC has identified the issue of poor water conservation.It also appears to me that TCCC has begun to analyze and generate options with regard to their water issues. Finally TCCC has begun to take action to reduce their wasted water numbers and reverse the cycle of waste. The only step in the process n ot clearly cover I feel would be the evaluation process of how well the program faired. 4. The Coca-Cola Company used the reports from the Center for Science and the Environment and the analysis from the secretary general of the United Nations identify the issues they were facing with their treatment of water.TCCC used environmental intelligence to develop issues on their strategic radar screen. Once TCCC managers followed and assessed these eight different environments they identified their public issues and gaps between society’s expectations and their own practices. TCCC then used the issue management life cycle process to analyze the issue, generate options, and take action to prevent and correct the issues they identified. I feel the biggest benefit to the company was a more efficient and effective method of bottling and manufacturing the products.TCCC also provide their customers with a positive corporate social responsibility. Seeing the error of their ways was the fir st step need to improve their image. TCCC went the extra mile and acted on their findings and developed a new and innovative solution to a problem that affected the communities that support their bottom line. 5. I feel based on the information in the case study the TCCC did respond in an appropriate manner to the water waste issue.Any time a corporation can curve their waste (especially on this scale) they are excepting responsibility for their success through the communities they depend on. In most cases the corporation not only improves their social image, they also save money and costs through innovative techniques and technology development. I feel that there needs to be equilibrium for corporations between maximizing profits and duty to social responsibility. Works Cited Lawrence, A. T. , & James, W. (2011). Business and Society . New York: McGraw-Hill Irwin .

Immigration Issues

Over the years the United States has been called a nation of immigrants. The fact that America is a melting pot for so many different cultures, races, and religions makes it unique in the world. The newcomers, both legal and illegal, fill labor shortages and provide new business opportunities. History shows they also bring ideas, vigor, and ambition. However, rising immigrant numbers and messy immigration policies have become a serious problem to gain control of.Although immigrants have contributed to America, the government should reform current immigration policies and limit immigrants flow today because of the economics and the large population problem. Kofi Annan in her lecture on â€Å"International Flows of Humanity† states that we must approach the issues of immigration with the strong ethical compass. Jagdish Bhagwati asserts that while changing immigration policies we should seek benefits for all. I disagree with both of them.American government should first of all se ek benefits for native citizens and local economy; and there is no place for â€Å"ethical compass† in effective immigration policies that will benefit the economy and citizens. The new immigrants have caused economic problems in America today. Each decade of new immigrants has done worse than the last economically. According to a study released by the Center for Immigration Studies in Washington, â€Å"The education levels of newly arriving immigrants have not kept pace with those of native-born Americans.As careers that require advanced education continue to drive the job market, it is no surprise that many immigrants are finding it increasingly difficult to join the economic mainstream† (Camarota). The results of the lower education ripple effect do not bode well for recent immigrants. â€Å"Those who arrived in the 1980's have remained at an economic disadvantage, and are still less likely to own homes or become citizens than the immigrants of the previous three d ecades,† says the study (Camarota).Several decades ago, many immigrants entered America as skilled workers and filled the labor shortages; however, the majority of the immigrants today are unskilled workers, and the labor market is almost full because of the machine utilization and the network development. The problem is that current immigration policies give more consideration to those unskilled workers. For example, it is easier to get a visa through a family member than through an American employer. In fact, there are only 140,000 employment-based mmigrant visas given out each year, comparing to unlimited family-based visas (Visa Types for Immigrants). Immigration and Naturalization Service (INS) data show that those new arrivals usually are from the developing countries, and most of them come to join close family members. Most of those new immigrants usually have to face many troubles such as language problems and cultural adjustments when they arrive in America. Social se curity has to pay benefits to them because of their low income.Thus, the majority of them have low education there is no doubt that they will become a public burden. If the government does not change the messy immigration policies, the economic problem will get worse. So, I suggest that the American government should expand the number of employment-based immigrant visas. This will let more educated and determined people into the country, who will boost the economy by providing innovations in fields of science and technology.Then, the government should limit the number of family-based visas, so those skilled immigrant workers wouldn't be able to bring their unskilled relatives. Another economical problem that immigrants from developing countries bring is that they send large amounts of national wealth to their home countries. As Kofi Annan in her lecture on â€Å"International Flows of Humanity† states, â€Å"migrant workers in developed countries send at least $88 billion ba ck to their countries of origin-more than those same developing countries received in official development aid† (Annan).If American government won't do anything about it, the numbers will grow faster with each year. I suggest that to compensate the loss of national wealth, American government should stop sending financial aid to developing countries. Unlimited immigration will cause a large population problem. The large population in India has caused increasing unemployment, unsafe environments, and a lack of resources. Following their experience, America should be on the alert that continued rising immigrant numbers will lead to a large population one day.It is estimated that if immigration continues at a current levels, the nation's population will increase from 301 million today to 468 million in 2060 – a 167 million (56 percent) increase (Camarota). Immigrants plus their descendents will account for 105 million (63 percent) of the increase (Camarota). Kofi Annan men tions in her article: â€Å"The more we try to deal with migration simply by clamping down on it with tighter border controls, the more we find that human rights are sacrificed-on the journey, at the border, and inside host countries. Such increase in the population will cause congestion, sprawl, traffic, pollution, loss of open spaces, and greenhouse gas emissions. So, tightening border controls will heart much less people than these problems. To do that America should focus on what kind of nation it wants to be: uneducated, dependent, and unmotivated or united, skilled, and progressive. Immigration policies that exist today People that come here as+ live in closed communities Kofi Anan addresses the issue of immigrants' discrimination in U. S. a lot in her article.But in my opinion United States is the most anti-discriminative country of all already. In fact the government focuses so much on minorities that if you belong to white race and don't have any disabilities it is almost impossible to get a financial aid or any other kind of benefits.Annan, Kofi. â€Å"Lecture on International Flows of Humanity† Camarota, Steven A. â€Å"The Slowing Progress of Immigrants. † Center for Immigration Studies, March 2001, http://www. cis. org/articles/2001/back401. html â€Å"Visa Types for Immigrants. † U. S. Department of State, October 6, 2008. http://travel. state. gov/visa/immigrants/types. html

Tanglewood Case Study Three: Recruiting Introduction

Tanglewood Case Study Three: Recruiting Introduction The following report is submitted to the Staffing Services Director on recruiting at Tanglewood. Task 1: Develop a recruitment guide using Exhibit 5. 3 in the textbook as the format. Recruitment Guide for Store Associate Position: Store Associate Reports to: Shift Leader Qualifications: — High school diploma or equivalent Prior retail experience is preferred Relevant Labor Market: Pacific Northwest Timeline: Continuous Activities to undertake to source well qualified candidates: Staff members involved: BudgetTask 2: Describe the best â€Å"targets† for your recruiting efforts by considering the job and organizational context. Evaluate the various methods of recruiting in terms of whether they seem more like â€Å"open† or â€Å"targeted† recruiting, using the information in the book to help you make this decision. If some methods seem more â€Å"targeted,† whom do you think they target? The store associate position is an entry-level position in the Tanglewood organization and is focused on retail sales, customer service, and inventory control as the key activities for an employee at this level is expected to concentrate on for day-to-day operations.Task 3: For each division use the data tables provided in Appendix B to estimate how each method fares in terms of yields and costs. Provide a one-page summary of the essential results of the various data tables you have been provided. Task 4: Northern Oregon has suggested that the other divisions of the company use a policy of using kiosks and staffing agencies rather than using the more â€Å"touchy-feely† method of relying on referrals. Does this division have a point? What would the effect of other regions increasing their use of external hiring be?I think Northern Oregon has a valid point about the methods Tanglewood uses Task 5: Tanglewood’s top management is highly committed to improving customer service quali ty, and proposes that simply finding the cheapest way to hire is not sufficient. Besides costs and retention, what other measures of employee performance would be good â€Å"bottom line† metrics for the quality of a recruiting method? How might the managerial focus groups’ concerns fit with these alternative considerations?I agree with Tanglewood’s management that â€Å"cheapest isn’t necessarily best† when considering how recruiting for new employees planned and executed. Task 6: The question of realism in the recruitment policy has been raised in focus groups. Write one paragraph proposals for targeted, realistic, and branded recruiting messages for Tanglewood’s customer store associate positions. What are the traditional arguments for and against using realistic recruiting policies?

“Pride and Prejudice” offers an intensely personal story Essay

â€Å"Pride and Prejudice† offers an intensely personal story, and this story is written in light, airy, sparkling prose and is filled with witty and immensely entertaining dialogue. There are brilliantly drawn characters ranging from Elizabeth’s slightly eccentric mother to the gold-digging military officer Wickham. The two couples that I will be investigating in the following coursework are Elizabeth with Darcy and Collins with Charlotte. The two couples are both completely different in their relationships. The relationship between Elizabeth and Darcy is a peculiar one. Elizabeth first set eyes on Darcy at a public ball, and Elizabeth was not given the best if first impressions. This is because it was also the first appearance of Mr. Bingley and Elizabeth would have been comparing them both. Mr Bingley danced happily all night at every opportunity: â€Å"†¦Danced every dance, was angry that the ball closed so early†¦Ã¢â‚¬  Whereas Mr. Darcy: â€Å"†¦danced only once with Mrs. Hurst and once with Miss Bingley†¦Ã¢â‚¬  Elizabeth would be interested in a fun loving man, not some boring man that was too proud. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Or so she thought. When Mr. Bingley was in vain trying to persuade Mr. Darcy to dance with another Bennet his comment was: â€Å"†¦She is tolerable; but not handsome enough to tempt ME†¦Ã¢â‚¬  Although Mr. Darcy did not intend for Elizabeth to hear this, she did. And this brief meeting was enough to give Elizabeth a first impression, originally the novel of â€Å"Pride and Prejudice† was called â€Å"First impressions† and we can see why. So what of our second pair; were events more auspicious? Charlotte Lucas is a very close friend to Elizabeth, but even with this they have very different views on marriage and love. Elizabeth feels it is essential to have love in a marriage and she would not dream of marriage otherwise. Whereas Charlotte has a very different opinion, she thinks love is a bonus in marriage and not a necessity. She would be quite happy to marry blindly because all that she seeks in a marriage is social stability and the social status: â€Å"†¦Happiness in Marriage is entirely a matter of chance†¦Ã¢â‚¬  When Charlotte first sees Mr. Collins she is interested. She is not interested in his charming good looks, which is just as well, she is interested in his house, money and availability as a husband. Let us now consider the personalities involved in these two marriages. Elizabeth is the protagonist of the novel and the second oldest of the five sisters, she is lively, quick-witted, sharp-tongued, bold and intelligent. She is good looking, and is especially distinguished b her fine eyes. She has pride in seeing a person’s inner-self, yet this ability fails her on more than one occasion. Elizabeth is one of the few people to not be impressed by wealth or titles such as Lady Catherine De Bourgh. And what of her husband to be? Mr. Darcy is an aristocrat of great wealth. He is a proud man and conscious of class difference. Even though Darcy may be proud he still possesses honour. His pride is actually what makes him lose his pride; this is so because Darcy is very used to women falling at his feet but when he realises his adoration for Elizabeth she makes it clear that she isn’t interested. This challenges Darcy. And of our second couple? Collins is an extremely comical clergyman and adds a humorous side to the novel. His trademark is conducting very long and very silly speeches, the sole purpose of these speeches is to say what he thinks to the people around him. Another one of the purposes he has in the novel us being next in line to inherit Longbourn when Mr. Bennet dies. He thought it would help the Bennet family if he was to marry once of the daughters, but when this is refused he turns his affections to Charlotte Lucas. Charlotte is one of Elizabeth’s closest friends, but in the novel her main function is to act as a contrast to Elizabeth. She has little opportunity to find a husband whom she really loves so she settles for the social status and security a man like Mr. Collins can offer. What of the proposals towards Elizabeth? As I have previously stated, Darcy expects women to fall at his feet simply because he is used to it. But when I examine the relationship between Elizabeth and Darcy I see that Elizabeth had a deep hatred for Mr. Darcy. Although this is mainly due to the wrongful accusations imposed by Mr. Wickham, she thinks him to be a proud, cruel, insensitive and devious man. In reality Mr. Darcy is proud by mostly he is shy. Mr Darcy thinks he is successfully attracting Elizabeth, and the she knows it. When actually Elizabeth has no idea of this until Charlotte points it out: â€Å"†¦My dear Eliza he must be in love with you or he would never have called in on us in such a familiar way†¦Ã¢â‚¬  When the first proposal is made to Elizabeth she is absolutely outraged at how this man could think her to love him: â€Å"†¦you were the last man on the earth whom I could every be prevailed on to marry†¦Ã¢â‚¬  At this refusal Mr. Darcy was deeply hurt and left the room. We are not told the exact words of Darcy’s second proposal because firstly there is no need, and secondly Jane Austen chooses to leave the proposal to our imaginations. Elizabeth accepts this proposal because by that time she and Mr. Darcy are truly in love. And of the proposal towards Charlotte? Mr Collins only wants to marry because Lady Catherine advised him to, and he is not at all interested in love: â€Å"†¦make him the happiest of men†¦Ã¢â‚¬  The proposal was nothing at all towards the proposal of romance. This proposal was actually more of a practicality, something that had to be done before they could both do what they both intended to do; Charlotte wanted to find comfort in her children whereas Collins wanted to please lady Catherine. From looking at both relationships; Elizabeth with Darcy and Charlotte with Collins, I conclude that both couples are happy. Elizabeth and Darcy are happy because they both found their true loves and Elizabeth has the bonus of a husband of wealth and in ownership of a tasteful home. Collins and Charlotte are happy because Collins get to please Lady Catherine (which is all he seems to want to do) and Charlotte is happy because she was reaching quite a high age for unmarried status. The future is concerned is guesswork, but educated guesswork. And my educated guesses are that Elizabeth are and will always be truly happy as long as they have one another. Collins and Charlotte will also be happy in the future because; Collins never put any real commitment into marriage so has nothing to lose, and Charlotte will find comfort in her children. Jane Austen was very successful at putting her views across; she made her opinions obvious when she wanted to (which was not very often) and all of her opinions are justified by my standards and I think many others would agree.

What is UChicagos Acceptance Rate Admissions Requirements?

UChicago Accepts 7.2% of Applicants. What Does It Take to Get In? Built into historic Hyde Park, the University of Chicago is home to over 20,000 students across its undergraduate college and seven professional schools. Known for its unusual essay prompts, iconic mascot (t he phoenix),   and tight-knit community, UChicago offers one of the most unique locales for nourishing a developing mind. But with an acceptance rate of only 7.2%, securing admission is no easy task. If you love the idea of spending four years learning deeply with your peers, read this post for insight on how to make your application stand out. We have helped thousands of students apply to UChicago, and we’re eager to pass our experience on to you. You may apply through the Coalition Application or the Common Application . For most applicants, we recommend the Common App. Learn more about it in our Guide to the Common App . You can apply via any of the school’s four decision rounds. Early Action and Early Decision I applications are due November 1. Early Decision II and Regular Decision applications are due January 2. If you’re unsure about whether to apply early, read our post Early Decision vs. Early Action vs. Restrictive Early Action . To apply, be sure to send in all of the following: International applicants are subject to different application requirements, which can be found on UChicago’s page for International Applicants . Optional Components. Students with backgrounds in art, creative media, research, or an uncommon field may submit supplemental materials if they so desire. You should only do so, however, if you plan to continue the featured activity at the college level, if your work is exceptional and adds a new dimension to your application. UChicago is one of the most selective schools in the nation, with an admissions rate of 7.2%. Of 32,291 applicants last year, only 2,329 were admitted. Ultimately 79% of students admitted chose to attend UChicago. 7.2% may sound like an intimidating number. Only a select few top-ranked schools like Harvard and Stanford come in with lower acceptance rates. But it’s important to remember that the strength of your profile impacts whether chances are higher than the average applicant. Be sure to surround yourself with people who have been through the process so that you are receiving accurate and informed advice on how to craft a competitive profile. You may choose to work with a company like or conduct research on your own. Estimating your chance of getting into a college is not easy in today’s competitive environment. Thankfully, with our state-of-the-art software and data, we can analyze your academic and extracurricular profile and estimate your chances. Our profile analysis tool can also help you identify the improvement you need to make to enter your dream school. The University of Chicago prides itself on a holistic application review, so there are a few things you’ll want to keep in mind as you apply. Academics. This includes both grades and test scores. Students with positive trends over time will also be viewed more favorably than those with declining grades. For reference, in the Class of 2021, the middle 50% of accepted students received SAT scores of 1460-1550 and ACT scores of 32-35. Extracurricular Activities & Leadership. UChicago students in particular are known for being independent thinkers who chart their own course rather than following the crowd. Your extracurricular and leadership activities should reflect your passion and uniqueness. Be on the lookout for ways to make lasting, deep, and meaningful contributions in your field and community. Character. UChicago is particularly well-known for valuing freedom of speech and individuality. As much as possible, use your essays, extracurricular activities, and letters of recommendation to highlight how you demonstrate a unique, vivid personality that, among other things, strives to uphold personal freedoms. Contributions to Community. You will set yourself up for success by clearly articulating how you see yourself interacting with and enriching the school. Whether that’s conducting independent research, writing for an online student publication, or leading your intramural wiffle ball team to victory, help UChicago admissions officers understand how your interests connect to specific opportunities to contribute on campus. Demonstrate a voracious intellectual appetite. UChicago prides itself on academic prowess, so show you’re no slouch. To demonstrate your initiative, weave into your application any classes you’ve self-studied, research you’ve conducted, and reading you’ve done for pleasure. Write standout essays . UChicago looks for strong writing skills within its student pool, even amongst students who want to study STEM. UChicago will readily choose students with stronger admissions essays over students with better extracurricular profiles. Academic standards, however, are typically not relaxed for stronger essays. A good way to demonstrate your writing abilities is to get your writing published professionally in any field (even in something like a magazine). Embrace your uniqueness. The ideal UChicago applicant is a little quirky, as reflected in the school’s unorthodox application essay prompts. If you want to break the mold a little, this is definitely an institution that rewards creative essay structures as well as â€Å"nerding out† over your favorite topic. If you’re having trouble thinking of something unique to say, check out ’s post, What If I Don’t Have Anything Interesting to Write in My College Essay? Partner with a professional to find your voice and talents. All of this is much easier said than done. If you want to be competitive at a school like UChicago, no one-size-fits-all advice is going to get you there. Consider working closely with a mentor or your school’s guidance counselor to bring your admissions profile to the next level. UChicago is a long shot for just about everyone, so don’t worry if you receive a â€Å"no thank-you† at the end of the day. You can still go on to do great things. UChicago does not accept admissions appeals due to their long list of qualified applicants on the waitlist. We do not recommend petitioning your decision. Some students transfer into UChicago, but the transfer admissions rate is extremely low and requires a lot of extra work. However, students who maintain a strong academic and extracurricular profile will always have a shot. You can reapply after taking a gap year, but this path is riskier than simply committing to another school and requesting to take a gap year there. To see if a gap year is right for you, visit our posts, What Are the Pros of Taking a Gap Year? and What You Need To Know When Applying to Colleges After a Gap Year . If UChicago closes its doors to you, we recommend moving on. Northwestern University offers a similar undergraduate experience — both are universities in the greater Chicago area of similar size — and it has twice the admissions rate. Students who like UChicago’s focus on deep, independent thinking might check out St. John’s College in Maryland or Santa Fe, as well as Deep Springs College in California. For help adjusting to a different dream, read our post, Envisioning a New Future: Preparing for Life at Your Second-Choice (or Third, or Fourth) School . If you’d like more personalized advice on your admissions profile, offers Elite Universities Application Assistance , where you’ll be paired with a successful mentor at a top school who helps you along every step of the application process.

Beowulf Essay Example | Topics and Well Written Essays - 1500 words

Beowulf - Essay Example The hall was the place where his warriors had fun while drinking mead. In the same hall, the king gave his warriors treasures after every battle. The hall was a center for listening to music and singing songs which theme was bravery and the heroic adventures that brave people get through. Therefore, the hall was a good place to experience all the joys. However, a monster that lived in the nearby started attacks in the hall built by the king. Grendel was the name of the monster and he was extremely brutal in his actions. According to Heaney, once at night Grendel went to the hall and attacked the people who were there. Now all the warriors in the hall were asleep at the time of the attack. The monster butchered around thirty of the men who were in the hall. King Hrothgar was overwhelmed because of the pain and sorrow of losing his people. Scyldings had the same experience as their king. However, it was hard to do anything at that time to overcome the situation that had just occurred. The following night, the monster came back to the hall again and killed again. Despite the efforts that the Scyldings applied to overcome the monster, nothing worked and they did not achieve their objective. The monster was resistant to the weapons used to harm it. None of the weapons harmed Grendel. He was too strong and resistant to be defeated. Scyldings thought of seeking help from gods but the monster remained strong and undefeatable. The monster continued its attacks in the hall and harming all those in the hall. Warriors tried to defend the others but they ended up being slayed. It reached a point that Scyldings started avoiding fighting and at the end, they started abandoning the hall every now and then. However, Grendel continued expanding attacks from the hall to the areas around the hall by causing terrors to the Danes for about twelve years. Stories told about what was happening in the kingdom of Hrothgar spread like fire in the bush. The news about the horrifying creatu re in Hrothgar’s kingdom reached Southwest Sweden that was the Geats’ Kingdom. (Heaney 18). When Beowulf heard the news, concerning Hrothgars’s Kingdom and the dilemma that the king of the kingdom had, Bewoulf remembered that King Hrothgar was a good person to his father because he did a favor for him once. Beowulf felt that he had a debt to either pay to the king of Danes through finding a solution to the dilemma that the king had or take the challenge to get rid of Grendel. He decided to take challenge and fight against the monster. He planned a journey to Denmark for fighting Grendel. No one could stop Beowulf or prevent him from going to Denmark to accomplish his endeavor of helping King Hrothgar overcome the monster (Collins 200). Beowulf was a young man by then but determined to win over the monster. He searched for fourteen warriors who he regarded them as worthy to accompany him. They assembled and started their journey to Denmark by sailing. When they a rrived at the magnificent hall, they made a petition to meet King Hrothgar. Inside the hall, Beowulf made a request in a speech that he wanted an honor to fight against the horrifying and terrifying monster, Grendel. He promised that he was willing to fight the monster using his bear hands without using any weapon or a shield. Honoring of the request was in form of a feast by the king. One of the Scyldings by the name

The new trends in foodservice industry Essay Example | Topics and Well Written Essays - 500 words

The new trends in foodservice industry - Essay Example These consumers are not concerned about recession and unemployment, they tend to value retail and in-store experience and record the highest number of high-end restaurant visits. In addition to this, they are more concerned about their health while purchasing products and services (11). This article is, therefore, important in understanding the changing landscape of consumer demographics and its implications to the foodservice industry. It also equips food retailers and restaurants with relevant strategies for segmenting the market and designing products and services that meet the needs of the various population cohorts. Friddle, Sandeep and Jean (13) observe that the continued growth in the baby boomer and senior’s segment is driving further outcomes in the foodservice industry. Firstly, there has been the emergence of grocery and foodservice under one retail store and one business enterprise. This phenomenon occurs because the consumers in older market segment have the tendency to match ready-to-eat foods with other groceries, beverages and fresh produce ingredients as a way of customizing their eating diets. Secondly, there has been continued competition in the foodservice industry as the various foodservice providers seek to increase their market share and tap into this lucrative market segment. Thirdly, there has been continued increase in food product and menu innovation with the aim of increasing quality, eating experience and gaining competitive advantage over rivals. Fourthly, there has been a shift of consumer preference from cost factors to other evaluation valuables such as diets, nutritional and health concerns in the selection of foodservice restaurants. Growth in the baby boomers and seniors population, who have a high purchasing power, is likely to lead to continued growth in the food service industry. According to Friddle, Sandeep and Jean, this market segment has high disposable income, wide

Statistics and Data Interpretation Project Example | Topics and Well Written Essays - 250 words

And Data Interpretation - Statistics Project Example It will show: systolic BP and diastolic BP taken from the same set of subjects either while supine or standing. 2). Using Excel, calculate three new columns, giving for each subject their MABP supine and standing and their increase in MABP when standing rather than lying supine. From the new columns, again using Excel, calculate, for the whole class, and for males and females separately, the mean, SD and SEM for MABP for supine and standing positions and for the increase in MABP. You do not need to print your columns of raw data. Present all these summaries, including the numbers of subjects and units of measurement, in a single table. It should also include a title and a legend which states briefly how the experimental data were obtained (i.e. summarises what was done in the practical). Round the values up to an appropriate number of decimal places. 3). Complement the numerical statistics with a graphical display: From the MABP increase values, construct a grouped frequency table for the whole class, showing the frequency and percentage frequency at 5 mmHg intervals. Remember that % values should add up to 100. Draw by hand the histogram. It is normal in biosciences for these to be plotted as percentage frequency, NOT % freq density. Remember to label the axes and intervals and include a title or legend so that the graph is readily understandable. [4 marks] 4). Perform a t-test to compare the two positions for the whole class with respect to mean arterial blood pressure. Are the differences significant? Marks will be deducted for not explaining your choice of test or your conclusions, for not showing your working or for serious errors in calculation. The data will be provided separately as an Excel spreadsheet entitled ‘renal data’ on the 4BBY1060 module website ‘Coursework’ tab. It will show: average urine flow rate over 120 min, and average urine osmolality over

Global marketing 1 Article Example | Topics and Well Written Essays - 500 words

Global marketing 1 - Article Example ike enterprise control rights are egalitarian, enterprise income rights are also democratic in nature which is distributed to all the members of the market socialist community. An apt example of a market socialist economy is China where most of the employment and foreign funds are provided by state-owned firms. However, under market capitalism, less of government intervention is called for as compared to market socialism and thus it is more of privately held management community. Thus, both the control and income rights are conferred on members as per their ownership and shares held. The United States of America is a market capitalist economy and in fact, every developing nation adopts capitalist model. In layman terms, a centrally planned economy is one where decisions are taken by state or government and businesses have little or no say in this matter. However, major difference between market and centrally planned economies is that while the former is more economic focused the latter is largely political with socialist or communist viewpoints. Soviet Union is one of the centrally planned economies (Knes n.d). High and low context applies in cross cultural business management and negotiation styles. Theoretically, low context cultures are characterized by more explicit and literal meaning cues. On the contrary, high context cultures are implicit and focus more on non-verbal signs. High context cultures believe that people know what has to be done and thought of because high context cultures have long periods of associations and relations. They believe in less of formal writing or speaking of words. Thus, informal activities like social gatherings, partying, congregations and personal relationships are the essence of high context culture (Culture at Work n.d). China and France exhibit features of high context culture where people share very specific information with others members and most of the people understand what the speaker tends to convey. In low

Product Placement in the UK Assignment Example | Topics and Well Written Essays - 750 words

Product Placement in the UK - Assignment Example A product's life time and its place in the market are decided by the consumers. These consumers are largely affected by the television which is the powerful electronic media. The product placement relies on the audience who are the customers. In product placement, a particular product is advertised by means of movies, news or any other television programs. This attracts the audience even though it is not directly displayed in advertisements. There has been an increase in the number of people who watch television. This is due to the various channels and increase in the number of advertisements. The advertisements play a vital role in the existence of a product. (Lehu, 2007). The demographic and psychographic differences will differentiate the audience residing in various countries. The product placement also depends on the age of the audience. The audiences are divided into categories based on their age. The categories may be kids, teens, pensioners in male and female respectively. Based on the age, the number of audience differs and the product's placement is also done based on these categories.(Neate, 2010). The national statistics reveals the level of increase in the number of kids. There has been a drastic increase in the number of kids who view the television programs. ... Then the private companies and the government had a meeting on the ban of product placement in television programs, serials and movies. Though the ban was lifted, the government specified the companies to avoid the placement of certain goods. The companies aimed at placing the products in popular television shows and movies that had cast leading actors. This would enable them to reach the public in a better way. This continued to be the company's primary target was to attract the audience of all categories. (Paxson, 2002).The people from all strata of the society watch these shows. Hence this was an easier option for the companies to market their products. The company's earn very good revenue out of these product placements. Thus they concentrate on television shows that have the maximum number of viewers. The culture and lifestyle differences have a great impact on the product placement. There are people from different cultures and it is one among the deciding factors that influence the placement of products. People from different culture reside in U.K and it has created an impact on the companies. The companies decide based on the people and have to analyze the people's expectation. The lifestyle of the people is also an important factor. The companies approach towards product placement and the selection of programs depend on the people's lifestyle. The people from all strata of society continue to live in U.K and this has made the companies to concentrate more on product placements. The companies strike a balance between the lifestyle and culture of the people. People of U.K have a high expectation on the advertisement

Write two pages about history of walmart and reason why you choose Essay

Write two pages about history of walmart and reason why you choose walmart for your project - Essay Example In 1988, Walton left the post of CEO and continued as the chairman of the highest decision making board of the company. After a period of tremendous success, Walton thus began to prepare his potential successors. Walton and Huey have elaborately explained this process of development and consolidation in the book Sam Walton, Made in America: My Story. Anwar has aptly remarked on the next phase of Wal-Mart’s attacking expansionism. According to Anwar, â€Å"Since 1992, Wal-Mart has sought aggressive diversification by acquiring various retailing chains in Mexico, Canada, Germany and the U.K. This change in Wal-Mart’s core competence beyond the U.S. market signifies its future growth and expansion.† (101) In 2005, as per the observation of Matthew and Mark, the company had sales figures around $ 312.4 billion. It employed 1.6 million workers all over the world. It emerged as the largest corporation in the world and stood apart as a highly developed, diversified, and efficient retailing chain. (15-25) Of late, Wal-Mart is striving to become an energy efficient company. It is concentrating on renewable energy, waste management, organic products, and power generation. During the recession of 2008-09, Wal-Mart continued to report solid fiscal figures with significant profits and revenue. Why should Wal-Mart be chosen for the purpose of company analysis? The reason is obvious: It is a great company! First of all, Walton’s struggle and success stories are the ideal ingredients of a legend that depicts how American dream can come true. Apart from the high sales figures and annual turnover of billions of dollars, Wal-Mart has contributed significantly in the realm of corporate social responsibility. During the aftermath of the deadly Hurricane Katrina in the year 2005, Wal-Mart responded rapidly to relieve the affected population. It directed its logistical functionary and

Specific ways in which the internet has changed the way businesses Essay

Specific ways in which the internet has changed the way businesses operate in the global marketplace - Essay Example This invention is no more a plot for researchers to communicate and exchange information within their own selves, but also seeks access from the innumerous chunks of available data online or from the ever-accessible super-computers placed at offshore sites. Within the global marketplace, Internet has provided a lot of incentives in the present times. Internet has brought about a lot of interest for the different segments of the society and we just cannot pinpoint any single one that represents and manifests its true purpose. In order to find out what the world of Internet, i.e. the World Wide Web (WWW) is all about, we have to examine where it all started, though in a very brief manner and the advantages and disadvantages that it gives to the different users. The same is also seen from the perspective of its news provision and the related contexts. In the global context of current affairs and news reports, the Internet has come out as an agent that has brought a change by providing t imely and up to the mark news. In the academic world, there has been a lot of help and facilitation which credits itself solely on the basis of the Internet and it is because of the Internet that we see programs like distance learning and e-studies coming up and having their rise with each passing day.

The Hunger Game by Suzanne Collins Essay Example for Free

The Hunger Game by Suzanne Collins Essay The novel The Hunger Games written by Suzanne Collins. This novel talks about 12 districts that are controlled by the Capitol and the Capitol created The Hunger Games to remind people of the districts about dark day. In the novel, the most prevalent tones are sadness and anger. The Capitol provides 12 districts a dark life, and it also sets a cruel game for the people. All the time, tributes are forced to do something that they do not want to do. Capitol provides 12 districts a dark life. First of all , there is not enough food to feed people, so they have to hunt in the woods, but this is not allowed for anyone. For example, â€Å"Most of the peacekeepers turn a blind eye to the few of us who hunt because they are as hungry for fresh meat as any body is.† ï ¼Ë†P5 Collinsï ¼â€°As the leader of 12 districts, of course the Capitol should provide them a good life, but in fact they are just thinking about themself and do not give their citizens enough food . To support citizens’ life ,these people aret forced to do some things that are not allowed. So people will be happy with a comfortable lifeï ¼Å'and If the life for them is struggleï ¼Å'then that would be very sad. Secondlyï ¼Å'there is a lot of cruel rules for people. For instanceï ¼Å'â€Å"My father could have made good money selling themï ¼Å'but if the officials found out he would have been publicly executed for inciting rebellion.†Ã¯ ¼Ë†P5 Collinsï ¼â€°People need weapons to protect themself in such a dangerous districts. However it is not allowed. the Capitol should not kill people who owns weaponsï ¼Å'because that person may have not done anything. So the rule that weapons are not allowed is so sad for the citizens of Panem. Finally, There is not enough electricity for people,â€Å" But since we are lucky to get two or there hours of electricity in the evening.†(P4-5 Collins) Electricity is very important for living, but the Capitol just gives a few hours of electricity to their citizens, this may bring about bad effect to people’s life. So a life without electricity would be very sad. In conclusion, the life that capitol gives to 12 districts is dark and sad. Th e Capitol created a cruel game to make tributes from 12 districts kill each other. First of all, The Hunger Games breaks many warm families. In detail, each year, there will be two young children chosen from  each district, and at the end, there will be just one tribute left, and other will have died. A child is very important to a family ,but in the game , they are just entertainment tools. At the end of the Games most families of these tributes will lose their child. So the game is so cruel to citizens. In addition, in this game, the tributes’ life are meaninglessï ¼Å'this game is just to make the people merry in the Capitol. As proof, people in the Capitol do not mind tributes die or not, they just enjoy this game , and the Capitol wants make more fun from this game. A life for person is priceless, but capitol just make tributes kill each other. In The Hunger Game ,these tributes are just tools that make the audience happyï ¼Å' so they are being ignored. This is so cruel to the people. Finally, in the Games,the gamemakers give the tributes hope that t wo tributes from the same district would both be the winner,but the Capitol destroyed it at the end. More exactly, â€Å"Under the new ruleï ¼Å'both form the same district will be declared winners if they are the last two alive , Greeting to the contestants of the Seventy-fourth Hunger Games. The earlier revision has been revoked. Closer examination of the rule book has disclosed that only one winner may be allowed.† (P342 Collins) Two people from same district might have mutual feelings with each otherï ¼Å'so the new rule for them is pretty goodï ¼Å'this is a good hope for themï ¼Å'and they can be a team,but at the end, the another new rule is asking two persons that have already formed an alliance kill each otherï ¼Å'that is so cruel for these two people. So what the gamemakers did would make tributes so angry. In conclusionï ¼Å'the rules that the Capitol gives to tributes are so cruel. All the timeï ¼Å'the tributes are forced to do something that they don’t want to do. First of all, Katniss was asked to fall in love with Peeta. In detail, Haymitch wants Katniss and Peeta to get more help from the audience, so he asked Katniss and Peeta to fall in love with each other. Katniss knows that other tributes will be her enemy in the game, include Peeta. So she tries to be far away from Peeta, bu t she just wants to get some help in the game, Haymitch asks her to fall in love with her enemy, and Katniss is so angry about this. Secondly, in the Games, Katniss wants to keep away from the other tributes, but to make more fun, the gamemakers make more danger to try to put all tributes together. For example, the gamemakers are afraid Katniss would not meet another tribute, so they don’t mind whether Katniss dies and they make a fire to change  Katniss’s direction. This game is making the tributes fight by their own and their fate is handed into their own hands, but the gamemakers interfere in the process of the Games. So the tributes are angry with what the gamemakers did . Finally, at the begin of game, what Katniss wants to do is get the weapon ,but she is asked to find water first before the Games started. â€Å"Just clear out ,put as much distance as you can between yourselves and the others, and find a source of water.†(P149 Collins) Katniss has her own thoughts, and she thinks she is good at hunting, so she needs a weapon, this is what she really wants to do at the beginning of the Games, but Haymitch asked her to do other things. This is not the way Katniss wants to do ,so Katniss is so angry about Haymitch’s advice. In conclusion, the tr ibutes always were asked to do what they don’t want to do, this is so sad and creates anger in them. In summery, the Capitol provides 12 districts a dark life ,also creates a cruel game for citizens . All the time , the tributes are forced to do some things that they do not want to do. So The Hunger Games make people of 12 districts and tributes sad and angry. Work Cited Collins, Suzanne. Hunger Games. New York: Scholastic, Inc., 2008. Print